It sound easy to state what the business objectives of a small company are – not so – to understand the business objectives of an sme (small or medium enterprise – Fast Effective Solutions specialise in businesses from a sole trader up to 20 employees – preferably located in Essex, Herts or Cambs) – you need solid knowledge of the company itself as well as being able to stand back and take a clear, level headed look at what the company is best at, what it is OK at, and, politely, what it could do better at.
Only with this view of what is within as seen from afar is it possible to start looking at objectives.
In some cases there are problems that need to be dealt with pretty quickly – not necessarily fire fighting – but certainly things that need to be addressed – these would naturally become the short term objectives.
Long term objectives might appear to show themselves but it is only with a strategic review that we can have some certainty of our real business objectives